Winning a global battle against overselling

Industry

Fashion and Apparel

Site

“Patchworks has allowed us to focus on the things that we are good at. We are now filled with confidence going into peak periods knowing that we will not oversell.”

Reiss Edgerton, CEO of Aybl Group -

The challenge

Women’s gym wear brand AYBL is the fastest growing business in the UK, and for good reason. Their quality products have helped inspire and encourage fitness journeys around the world.

However, such rapid growth hasn’t come without its challenges. In AYBL's case, they experience extreme spikes in order volumes during peak sales periods.

In addition, they’re a global brand and have six separate Shopify stores for localisation. These stores all share the same stock, which means they’re essentially advertising six times the stock that they actually have!

This, combined with previous tech between their Shopify platform and WMS which was too slow to sync stock, was leading to severe issues with overselling.

At one point, they had to refund £300,000 worth of orders and contact around 7,000 customers. This doesn’t just affect a brand’s time and resources - it can also damage their reputation, and result in lower retention rates and poor word of mouth.

AYBL needed a way to streamline their operation, and a solution which could fully enable their growth.

They knew something had to change.

The solution

AYBL knew they had to address a specific problem: how can we eliminate overselling during peak periods, despite having six stores which share one stock pool?

That’s when they came across Patchworks and our Stockr solution.

Patchworks is an integration provider, building powerful connections between ecommerce companies’ core systems. But we’re also an innovative software developer, and one of our most exciting products, Stockr, resonated with AYBL.

Stockr automatically unifies the stock pool across multiple Shopify stores. This means that, if one store is performing better than another, inventory can be immediately drawn from the store which isn’t performing as well. That doesn’t just eliminate overselling, but underselling, too.

Plus, Stockr updates inventory levels within milliseconds. So even if you run out of stock completely - your customers won’t be able to place an order which will need to be refunded.

The results

Straight away, AYBL saw the benefits of Stockr.

During their most recent peak period, their oversells were reduced by 90% across all of their stores.

And with Patchworks’ dedicated, expert support team, we were able to keep in contact with AYBL before, during, and after they went live. This ensured smooth sailing as we supported them every step of the way.

Now, AYBL are empowered to automate, streamline, and grow their operation:

Automate. No matter what happens, their stock is instantaneously synced and updated to the right levels.

Streamline. With our easy-to-use platform, they can cut out the middle-man and take more control of their operation.

Grow. Infinite scale. With less oversells, AYBL are able to boost their profits and
can continue their incredible growth journey without fear.

In addition to all this, AYBL also now have Patchworks to keep their operation running smoothly.