How ISG Transformed Its Ecommerce Operations With Patchworks

ISG (The Industrial Service Group) is a leader in the United States of Ameica in providing industrial solutions, offering a comprehensive range of products and services to businesses across multiple sectors. As its ecommerce operations expanded, ISG needed a robust, scalable infrastructure to ensure seamless connectivity between BigCommerce, NetSuite, and HubSpot.

To achieve this, ISG partnered with Codal, a trusted delivery partner known for their expertise in BigCommerce implementations and digital transformation. Codal worked alongside Patchworks to ensure a smooth, efficient integration, helping ISG automate key business processes while reducing complexity.

Scaling a multi-platform ecommerce ecosystem presents several challenges, and ISG needed to overcome critical operational hurdles:

• Connecting Multiple Systems – With BigCommerce, NetSuite, and HubSpot all in play, ISG required a seamless integration to maintain real-time data accuracy across orders, products, and customer records.
  
  
• Reducing Manual Processes – ISG had been relying on manual data sweeps and deactivated staging tests - an inefficient workaround that needed automation.
  
  
• Ensuring Order & Customer Syncing – Accurate order processing, customer management, and financial tracking between NetSuite, BigCommerce, and HubSpot were critical to both ecommerce efficiency and customer satisfaction.
  
  
• Preparing for High Transaction Volumes – ISG undertook extensive testing in Q4, significantly increasing transaction volumes. The challenge was ensuring the system remained stable, scalable, and reliable as demand surged.

By leveraging Patchworks’ iPaaS platform and Codal’s expertise in BigCommerce development, ISG successfully streamlined its ecommerce operations:

• BigCommerce Expansion Across Three Brands – Codal launched Industrial Air Centers, Industrial Air Power, and Soles Electric on BigCommerce and integrated them seamlessly with Patchworks, ensuring a unified ecommerce ecosystem.
  
  
• Seamless Integration Across BigCommerce, NetSuite & HubSpot – Data now flows effortlessly between ISG’s ecommerce, ERP, and CRM systems, eliminating manual updates and data discrepancies.
  
  
• 22 Live Process Flows Powering Automation – Patchworks powers 22 live process flows, automating key operations across BigCommerce, NetSuite, and HubSpot to ensure seamless data exchange. Customer, product, and order updates now flow effortlessly between NetSuite and BigCommerce, while HubSpot syncs deal, order, and company data, reducing manual intervention and improving operational efficiency.
  
  
• Scalable, High-Volume Performance – ISG handled over a million operations per month in Q4, demonstrating the stability and scalability of the integration.
  
  
• Codal’s Strategic Delivery Expertise – Codal played a crucial role in delivering the integration efficiently, reducing implementation time, launching ISG’s brands on BigCommerce, and optimizing workflows to meet ISG’s specific business needs.

The impact of Patchworks’ integration, delivered by Codal, has been transformative for ISG:

• Massive Transaction Throughput – ISG processed over 3 million operations in Q4, proving the scalability and reliability of its new system.
  
  
• Reduced Manual Intervention – With automated workflows replacing manual processes, ISG has minimised operational bottlenecks and eliminated the need for staging tests and data sweeps.
  
  
• Stronger Foundations for Growth – ISG is now primed to scale its BigCommerce and NetSuite operations, while enhancing customer engagement through HubSpot.

With a powerful integration framework in place, ISG is well-positioned to continue expanding its digital operations and ecommerce capabilities. Patchworks and Codal remain key partners in supporting ISG’s ongoing growth, ensuring optimised workflows, seamless data flow, and an enhanced customer experience.