We’re thrilled to announce the successful launch of Overland Shoes on the Patchworks iPaaS platform! By integrating Shopify and Styleman. Delivered by our trusted partner blubolt, this integration enables Overland Shoes to streamline operations, improve customer experience, and scale their business efficiently.

As the home of the iconic G.H. Bass & Co., Overland Shoes carries forward a legacy of nearly 150 years of timeless craftsmanship and quality. Best known for pioneering the penny loafer, G.H. Bass & Co. has become a global symbol of enduring style, blending classic American design with modern functionality.

With ambitions to grow its ecommerce footprint across Europe and beyond, Overland Shoes now benefits from automated workflows, real-time inventory synchronisation, and scalable infrastructure. This integration streamlines operations, reduces manual errors, and supports seamless cross-border expansion while delivering a superior customer experience.

G.H. Bass & Co. continues to gain recognition for its iconic designs, celebrated collaborations, and influence in both traditional and contemporary fashion. With their digital systems now in harmony, Overland Shoes is perfectly positioned to build on this heritage and drive future growth.

Through the collaboration between Patchworks and blubolt, Overland Shoes can expect:

• Enhanced Operational Efficiency: The integration between Shopify and Styleman automates key workflows like inventory management, order processing, and financial reporting, reducing manual tasks and improving accuracy.
• Improved Customer Experience: Real-time data synchronisation ensures that Overland Shoes can meet customer demands quickly and accurately, enhancing service levels across all channels.
• Scalable Growth: With centralised management of inventory and orders across multiple sales channels, Overland Shoes is well-positioned to expand into new markets without adding operational complexity.

This partnership between Patchworks and blubolt offers merchants like Overland Shoes the technology and expertise to optimise their operations and focus on growing their brand.