Bluebella has earned accolades as an award-winning lingerie brand and rapidly expanded into an international powerhouse.

With eight Shopify Plus stores serving a growing global audience, Bluebella sought to ensure their ecommerce operations were primed for growth as they approached the Peak Period. This is where Patchworks and Knotted Commerce stepped in, bringing together expertise to deliver a robust, scalable integration solution.

Bluebella’s choice to partner with Patchworks and Knotted Commerce came from their need for seamless integration across their Shopify Plus stores and NetSuite ERP. The Knotted Commerce team’s experience enabled a highly customised solution that addressed Bluebella’s core needs, including streamlined inventory management to support real-time demand, customer data synchronisation to enhance personalisation, efficient sales order and refund processes for a smooth customer journey, and optimised fulfilment and product management to quickly move products from warehouse to customers.

At the heart of this solution is Patchworks Core, our low-code/no-code platform designed to make complex processes simple, fast, and reliable. Bluebella now benefits from ISO27001 compliance, automatic scaling, and bi-weekly feature updates, ensuring they can remain agile and adapt quickly to market demands. A key highlight of this launch is Patchworks Core’s Connection Pooling feature, recently launched to support peak sales periods, which now enables Bluebella to effortlessly manage increased sales volumes without interruption.

The partnership between Patchworks and Knotted Commerce embodies the best in ecommerce integration - solutions that are tailored to business needs and scalable to keep pace with growth. Together, we’re excited to support ambitious brands like Bluebella, providing them with the tools and expertise to thrive in a competitive market.