Today, we’re delighted to announce a new partnership between the leading integrations platform Patchworks and eCommerce experts blubolt. As a new delivery partner, blubolt will be completing integrations for Patchworks customers. This partnership will enable Patchworks to scale up its business with more brands able to automate and manage the flow of data across their businesses in the trusted hands of blubolt. 

Continue reading for more information on:

• The eCommerce landscape behind the partnership,
• The partnership details,
• Benefits to brands, and
• How to get started with your integration!

The new partnership is designed to help more brands access the Patchworks platform via the expert hands of blubolt and, therefore, have the ability to navigate a changing eCommerce landscape confidently.

Let’s examine the key trends retailers are experiencing regarding integrations and how an integration with Patchworks can help.

Navigating eCommerce integration can pose formidable challenges for businesses seeking to streamline digital operations. From syncing inventory management to integrating payment gateways and logistics, ensuring seamless communication and data security among disparate platforms is crucial. Reconciling various coding languages and APIs adds further complexity. Yet, successful integration empowers businesses to boost efficiency, optimise customer experiences, and drive growth in the competitive landscape.

Seamless data connectivity via the Patchworks platform facilitates real-time updates on inventory levels, enables personalised customer experiences through integrated CRM systems, and empowers targeted marketing efforts based on comprehensive analytics while streamlining operational workflows, reducing manual errors, and enhancing scalability. By connecting data streams across the entire eCommerce ecosystem, businesses can stay agile, adapt to evolving market trends, and ultimately maximise their competitive edge.

With the rise of digitalisation and connectivity, consumers now demand seamless, personalised experiences across all touchpoints - driven by convenience, speed and authenticity. In this environment, a dynamic approach to eCommerce strategies (necessitating a sophisticated integration platform like Patchworks) is required to meet changing consumer demands.

Integrating AI-driven automation and omnichannel optimisation to provide a unified shopping experience will be crucial for retailers to stay competitive and meet evolving customer expectations. For example, AI algorithms are set to automate repetitive tasks, optimise processes, and enhance customer experiences through personalised recommendations and predictive analytics. Then omnichannel optimisation will evolve to deliver seamless customer interactions across various channels, including online stores, social media platforms, and physical stores.

The blubolt team first worked with Patchworks via the agency's previous proprietary platform, bluCommerce, which serviced many household names like Seasalt, Hush, teapigs, and Frugi. Since launching as a Shopify Plus Partner, blubolt has had many more joint clients with Patchworks, including recent projects for RIXO, WYSE London, and KIDLY.

“The team at blubolt are recognised as eCommerce experts through their many years of running bluCommerce, and now delivering projects on Shopify Plus”, says Jim Herbert, CEO of Patchworks. “blubolt choosing Patchworks as their strategic integration platform is a validation of our MACH strategy, the ease of use of our no-code/low-code dashboard and the time to value bring to their merchants, leading to better project outcomes all round.”

The team at blubolt was delighted to become Patchworks' delivery partners. “At blubolt, our mission is to simplify complexity and enable exceptional omnichannel shopping experiences for our customers!” says Iestyn Keyes, CEO of blubolt. “We can’t wait to get started with Patchworks as it allows us to mitigate technical debt within the tech stack and convert backend complexity into front-end simplicity.”

Patchworks is an integration platform for brands, retailers, and eCommerce businesses whilst also working with agencies and technology partners. It provides a powerful, user-friendly platform to connect core business applications, such as the eCommerce platform, warehouse software, ERP, 3PL, or anything in between. It connects key eCommerce systems, such as storefronts like Shopify and BigCommerce, ERPs, CRMs, and fulfilment solutions, allowing retailers to simplify technology stack integration. Patchworks eliminates the need for manual data entry by automating the flow of data across the business, allowing it to scale without overwhelming the operations. Patchworks is trusted by retailers and brands such as Gymshark, Huel, Belstaff, Trinny London, BareMinerals, Seraphine, Lyle & Scott and many more.

Founded in 2006 in historic Bath, blubolt is a digital commerce specialist helping ambitious Shopify Plus brands extract maximum value from their digital marketing investment. The agency delivers stunning new websites, data-driven optimisation, innovative development solutions, custom integrations, and a clear path for growth with its ‘bluprint For Success’ programme. Clients include top brands like RIXO, Never Fully Dressed, Green People, WatchHouse Coffee, Abbott Lyon, Teapigs and Robert Welch.

The partnership between Patchworks (the iPaaS platform) and blubolt (the eCommerce agency) means that more retailers can supercharge their online retail experience with the Patchworks platform!

By seamlessly connecting systems through Patchworks' integration platform, brands can create a unified ecosystem that optimises efficiency and minimises errors. Smooth communication between various tools and systems ensures that data flows seamlessly, enabling real-time updates on inventory, orders, and customer information.

Now that blubolt is a trusted delivery partner, Patchworks can scale up and offer more brands the opportunity to effortlessly expand their product lines, enter new markets, and add to their tech stack. 

Thanks to Patchwork's extensive partner training, blubolt can offer tailored solutions to meet each business's specific needs, ensuring that they remain agile and responsive to evolving market demands. 

Ultimately, this partnership empowers online retailers to stay competitive and drive growth in the ever-changing eCommerce landscape.

In preparation for launching as a trusted Patchworks delivery partner, the blubolt development team has completed training in Patchworks’s systems to ensure the agency is set for success!

“We jumped into the training courses Patchworks provided and enjoyed engaging with their team on the finer details,” says Iestyn Keyes, CEO at blubolt. “As a result, we’re confident going into this next chapter working with Patchworks and helping our mutual clients to achieve seamless integrations with their platform.”

With training complete, the blubolt team stand ready to begin integration projects for Patchworks, and we’ve already got some joint projects in the pipeline!

The Patchworks and blubolt partnership offers a comprehensive solution for seamlessly integrating systems and optimising eCommerce operations. By leveraging Patchworks' integration platform and blubolt's expertise in eCommerce solutions, businesses can build resilient infrastructures that adapt to evolving market demands. Get in touch today to discuss your project!